Tue, 07 Oct 2008 11:52:40 -0500 Kaira Sturdivant Rouda - Hosted by MLBroadcast.Com http://www.realyouincorporated.com Podcast Maker v1.3.8b - http://www.lemonzdream.com/podcastmaker With more than 20 years of experience in marketing, brand building, and entrepreneurship, Kaira has set out to offer a totally new point of view on what it means to be a successful woman in business. After successfully branding Real Living—one of the fastest-growing real estate companies in the U.S.—in 2002, Rouda published her first book for entrepreneurs or people thinking about starting businesses. She believes that incorporating your personal brand with your business brand will give your company a unique competitive advantage. She covers the importance of defining yourself in one word, finding your passions, personal branding, authentic marketing, sharing your story and differentiating yourself and your brand. en 2008 Kaira Sturdivant Rouda Kaira Rouda kaira.rouda@realliving.com http://www.mlpodcast.com/ryi_144.jpg http://www.realyouincorporated.com 144 144 Management & Marketing Investing Kaira Sturdivant Rouda, Real You Incorporated, Real Living, Women, Business, Entrepreneurs, Networking, RYI Chart, Marketing, Real Estate, Personal branding, Brand board,Branding no Kaira Sturdivant Rouda Their top tips include allowing each others strengths to shine, setting boundaries and finding a balance that works for you and your family. As perfect complements to each other’s personalities.... Their top tips include allowing each others strengths to shine, setting boundaries and finding a balance that works for you and your family. As perfect complements to each other’s personalities, Harley E. Rouda, Jr., CEO of Real Living, and Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs (http://www.realyouincorporated.com) have been working together for six years and have learned many lessons along the way. Following Harley’s advice, it is important to define everyone’s roles and responsibilities. It is also important to have incoming family members get work experience before joining the family business. This will not only benefit them, but it will also help them bring in outside ideas and strategies. Kaira says everyone is unique and will not always agree; however, it is important to come together as a family at home. So remember, when working with your spouse or another family member, it is vital to your relationships to have open and clear two-way communication. Balance involves integration. It’s all about what works best for your family. http://www.realyou.net http://www.mlpodcast.com/KairaCast007.mp3 Tue, 07 Oct 2008 11:46:56 -0500 Management & Marketing no 00:14:38 Kaira Sturdivant Rouda, Harley Rouda, Real You Incorporated, Real Living, family business, entrepreneur, balance, Kaira Sturdivant Rouda Learn to express your personal brand at the office and find the keys to environmental branding from host Mike Maxwell, Kaira Rouda and special guest Erin Corrigan. Learn to express your personal brand at the office and find the keys to environmental branding from host Mike Maxwell, Kaira Rouda and special guest Erin Corrigan. Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, knows that business and personal worlds are uniting, and people want the freedom to express all aspects of their life. She hopes most people are working in an environment that allows them to express personal brand in office. According to special guest Erin Corrigan, vice president of creative services for Real Living, no matter who you are—a designer, writer, accountant, etc.—your work space is your creative space. Whether it’s a picture of the Star Destroyer, sand and sea shells or toys for design inspiration, your office should reflect your personality. One of the easiest ways to help bring your personality into your work space is through environmental branding—specifically the five senses and, above all, smell. For example, when creating the Real Living brand, Kaira and Erin chose scents that reflected the home though the seasons. Scents like warm apple pie and lemongrass were a perfect fit. In keeping with the five senses, painting your walls helps to brighten attitudes and lift spirits. Kaira says it is important to create a brand that allows workers to express their personal brands in their offices because it helps build culture. It encourages co-workers to become friends, and friends become like family; thus creating a brand and a culture that allows everyone to grow. http://www.realyou.net http://www.mlpodcast.com/KairaCast006.mp3 Mon, 06 Oct 2008 17:56:48 -0500 Management & Marketing no 00:16:09 Kaira Sturdivant Rouda, Real You Incorporated, Real Living, Women, Business, Entrepreneurs, Networking, RYI Chart, Marketing, Real Estate, Personal branding, Brand board,Branding Kaira Sturdivant Rouda From appliances to computers, women control 91% of all home purchases. Women also influence 85% of all car purchasing decisions and 80% of all healthcare transactions. This being said, it’s fitting that American women hold 76 million credit cards. From appliances to computers, women control 91% of all home purchases. Women also influence 85% of all car purchasing decisions and 80% of all healthcare transactions. This being said, it’s fitting that American women hold 76 million credit cards. Many companies claim to understand female consumers-- they maintain that women are their target market, but there’s still a major disconnect in their messaging to women. In this podcast, Kaira Sturdivant Rouda, president of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs helps listeners grasp the purchasing power women consumers in the United States posses while shedding light on that disconnect where advertisers often struggle. http://www.realyou.net http://www.mlpodcast.com/KairaCast005.mp3 Tue, 09 Sep 2008 10:36:12 -0500 Management & Marketing no 00:11:21 Real You Incorporated, Kaira Sturdivant Rouda, Marketing to Women, Purchasing power, influence, health care, cars, real estate, target market. Kaira Sturdivant Rouda From locker combinations to complex schedules, bus bullies and inspiring teachers, Kaira Sturdivant Rouda, president of Real Living, and Mike Maxwell dissect the good and the bad of back-to-school basics. From locker combinations to complex schedules, bus bullies and inspiring teachers, Kaira Sturdivant Rouda, president of Real Living, and Mike Maxwell dissect the good and the bad of back-to-school basics. Kaira and Mike reminisce about the excitement and anxiety of going back to school after summer vacation and discuss how moms in business can adjust their personal schedules so that a fresh school year for the kids can also be a fresh routine for their business. But really, before anything commences, Kaira suggests taking a day off to spend time with your kids before they transition into their academic routines. This time is important and can help you maintain a healthy balance. http://www.realyou.net http://www.mlpodcast.com/KairaCast003.mp3 Tue, 09 Sep 2008 10:34:30 -0500 Management & Marketing no 00:23:25 back-to-school, school, school shopping, mall, sales, books, curfews, teachers, detention, classes, bus, bullies Kaira Sturdivant Rouda Learn to put your passions into action and hula hoop your way to success! This podcast features author of Real You Incorporated: 8 Essentials for Women Entrepreneurs Learn to put your passions into action and hula hoop your way to success! This podcast features author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda, with co-host, Mike Maxwell, in a brief recap of the Balance Expo for Women, held in Austin, Texas. This dynamic duo covers everything from Austin’s infamous “bat bridge” to encounters with ambitious women brimming with entrepreneurial spirit. http://www.realyou.net http://www.mlpodcast.com/KairaCast001.mp3 Wed, 20 Aug 2008 16:53:52 -0500 Management & Marketing no 00:19:46 Austin, Expo, Women, Balance, Business, Entrepreneurs, Bats, Texas, Passions, Hula Hoop, Balance Expo, Real You Kaira Sturdivant Rouda Kaira Sturdivant Rouda, president of Real Living—the first women-focused brand in real estate—and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, and Kim Ades, president of Opening Doors.... As a seasoned marketing professional, Rouda says the key to marketing is to figure out who your target is and successfully translate your personal brand to them. To help readers define their target audience, Rouda suggests looking at who your best clients are. Then create a profile or brand board that illustrates your clients’ personality traits. Rouda and Ades also discuss the women featured in Real You Incorporated. The common thread between all of the women in the book is the confidence they had to turn their dreams into actions. Ades, featured in chapter six, talks about her journey as an entrepreneur and what is was like to be featured in Real You Incorporated. Ades says the most interesting part was completing the RYI chart. She talks about how challenging and rewarding it really was to come up a single word that describes her personality. Rouda also shares her story of trying to come up with her one word. Later in the interview, Rouda and Ades discuss snarks— negative influences in your world who try to take your power away and bring down your confidence. Rouda also notes becoming more real helps you to get rid of the snarks because the more real you become the more aware you are of snarks and their actions. Rouda tells listeners to be strong and confident in everything they do. A support system is invaluable. http://www.realyouincorporated.com http://www.mlpodcast.com/Key_Elements.mp3 Wed, 02 Jul 2008 15:30:51 -0500 Management & Marketing no 00:49:10 Kaira Sturdivant Rouda, Real You Incorporated, Real Living, Women, Business, Entrepreneurs, Networking, RYI Chart, Marketing, Real Estate, Personal branding, Brand board,Branding Kaira Sturdivant Rouda As a seasoned marketing professional and president of Real Living, Rouda explains that now is the perfect opportunity to revaluate your personal brand. In doing this, it is important to slow down and think about your passions, your gifts and your talents When combining your personal brand and your business brand, focus on the basics; figure out who you are, who your target is and how to reach them. When branding Real Living in 2002, Rouda knew that is was important to incorporate technology into the company internally and externally. She created MyRealLiving, a consumer driven Web site that allows consumers to create a profile, save searches, and setup appointments with their agent instantly. With the increase in technology, agents are able to post 26 photos, virtual tours and community videos concerning their homes for sale. This allows the agent to enhance their listings while also improving the consumer’s experience. In addition to taking advantage of technology, Rouda and Price discuss how to benefit from social networking. If you are new to social networking, don’t just jump in. Rouda stresses that it is important to be comfortable. Being comfortable will allow you to be genuine. Rouda stresses that no matter what type of networking you enjoy, always be committed and make sure you follow through. http://www.realyouincorporated.com http://www.mlpodcast.com/Mike%20Price%20Pod%20Kaira.mp3 Tue, 10 Jun 2008 22:30:47 -0500 Management & Marketing no 00:20:00 MLPodcast, Mike Price, Kaira Sturdivant Rouda, Real Living, Real You Incorporated, Real Estate, Podcasts, technology, personal branding, business branding, social networking, generosity Kaira Sturdivant Rouda Talk show host and real estate broker/owner Billy Ashker and Bill Zervakos chat with Rouda about her new book Real You Incorporated: 8 Essentials for Women Entrepreneurs, personal branding and the thrills of publishing a book. A marketing professional with 20 years of experience, Kaira Sturdivant Rouda successfully brand Real Living— the first women-focused brand in real estate. Rouda discusses how to be authentic and portray the real you in your business. She believes that incorporating your personal brand with your business brand will give your company an authentic touch and a unique competitive edge. While the book may be directed toward women, it applies to all, and Rouda encourages every entrepreneur to read it and find out how to create their own personal brand. She also encourages people to share their gifts with others- a rewarding and invaluable experience. Rouda also discusses the art of publishing a book while juggling family and business life. She also talks about how the Real Living brand came to life and how it continues to grow. http://www.realyouincorporated.com http://www.mlpodcast.com/RYI-RL-radio-AZ.mp3 Tue, 10 Jun 2008 22:25:40 -0500 Management & Marketing no 00:16:05 Kaira Sturdivant Rouda, Real You Incorporated, Women In Business, Entrepreneur, Real Estate, Professional development, Real Living, Real Estate A to Z, Kaira Sturdivant Rouda TheDivaCast Host Carrie Runnals Interviews Author and Entrepreneur Kaira Sturdivant Rouda on Women in Business. Author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda and Carrie Runnals, co-host of TheDivaCast and writer, are believers in women coming together and helping each other instead of competing against one another. Listen as they discuss the power women have as natural networkers, and the multitude of gifts women bring to the business world. Rouda also discusses the fact that being an entrepreneur doesn’t mean you have to be a writer. There is no need to sit down and write out your dreams, visualize them. The book includes a Real You Incorporated chart to give readers a visual as they complete the 8-step process. When it’s finished, readers will have a reminder of their brand and its essence. Rouda and Runnals also discuss snarks. Rouda defines snarks as people who will try to bring you and your business down. Her goal is to make readers aware of snarks and how they operate. She encourages women to squash the snarks they can and surround themselves with the real people in their lives. http://www.realyouincorporated.com http://www.mlpodcast.com/KSR_Word_To_Mouth%201.mp3 Fri, 25 Apr 2008 16:34:04 -0500 Management & Marketing no 00:14:30 Kaira Sturdivant Rouda, Real You Incorporated, Women in business, Entrepreneurs, Networking, Words to Mouth, Carrie Runnals, Snarks, Gifts, Personal Branding, RYI Chart Kaira Sturdivant Rouda Listen as Author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda, discusses the power of putting the “Real You” in your business with Keith Ferrazzi, best selling author of Never Eat Alone…(more).. Listen as Author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda, discusses the power of putting the “Real You” in your business with Keith Ferrazzi, best selling author of Never Eat Alone. After successfully branding Real Living—one of the fastest-growing real estate companies in the U.S.—in 2002, Rouda published her first book for entrepreneurs or people thinking about starting businesses. She believes that incorporating your personal brand with your business brand will give your company a unique competitive advantage. She covers the importance of defining yourself in one word, finding your passions, personal branding, authentic marketing, sharing your story and differentiating yourself and your brand. http://www.realyouincorporated.com http://www.mlpodcast.com/RealYouInc001.mp3 Fri, 25 Apr 2008 13:54:59 -0500 Management & Marketing no 00:04:31 Kaira Sturdivant Rouda, Keith Ferrazzi, Real You Incorporated, Real Living, Women, Business, Entrepreneurs, Networking, RYI Chart, Marketing, Real Estate, Personal branding, Brand board, Never Eat Alone, Branding