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From appliances to computers, women control 91% of all home purchases. Women also influence 85% of all car purchasing decisions and 80% of all healthcare transactions. This being said, it’s fitting that American women hold 76 million credit cards. :
From appliances to computers, women control 91% of all home purchases. Women also influence 85% of all car purchasing decisions and 80% of all healthcare transactions. This being said, it’s fitting that American women hold 76 million credit cards. Many companies claim to understand female consumers-- they maintain that women are their target market, but there’s still a major disconnect in their messaging to women. In this podcast, Kaira Sturdivant Rouda, president of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs helps listeners grasp the purchasing power women consumers in the United States posses while shedding light on that disconnect where advertisers often struggle.