In this video, it mentions that online shopping continues to gain up to 13% compared to last year’s online sales. Traditional brick and mortar retailer stores such as Walmart and Target are embracing innovative technology to entice shoppers. The first featured tech is on Walmart’s new tool called “Scan and Go” wherein shoppers can use their smartphones to scan the items that they buy as they shop. Then, the phone can be swiped at the register to expedite the checkout procedure. Another tech innovation featured in the video is Target’s app-in-the-making that allows consumers to use their smartphones to transmit nutritional information and customer reviews of products that consumers are looking at in-store. With this app, shoppers are able to make better decisions, thus, creating a positive shopping experience.

Employees at KFC in West Lafayette, Indiana no longer need a password to sign in to the cash register. All they have to do is use their fingerprint to automatically clock them in. With the use of Biometrics, employees will only use their scanned fingerprint or iris for them to log in. According to Purdue University’s researchers, identification through human traits will no longer be a thing of the past. No longer will it be considered a far-fetched technology because soon it will become an everyday reality. It can be applied to securely access bank accounts, sign on to phones and enter secured rooms. The key to unlocking anything worth safeguarding is through the use of every human’s unique features. Watch the video below to find out more about this interesting technology that will help protect your privacy and avoid fraudulent transactions on your behalf.